Tom Daley has been revealed as a brand ambassador for Pampers, after welcoming his first son, Robbie Ray, with husband Dustin Lance Black in June.

The British Olympian shared an image from the upcoming Pampers Pure campaign on social media, posting 'Since Robbie came into our lives, we’ve become much more picky about stuff we buy and use... which is why I’ve chosen to partner with @PampersUK_IRE to tell more parents about the amazing new Pampers Pure Protection nappies & wipes. Inspired by nature, and with super cute designs! And they keep Robbie dry, as they should. 👨‍👨‍👦#PampersPurePartner #PampersPure'.